From Bump to Breastfeeding – Best Beginnings
From Bump to Breastfeeding was developed to raise awareness of the while acknowledging the challenges and providing the motivation for parents to persevere. It was designed to increase breastfeeding initiation rates in some areas and tackle the rates of mothers breastfeeding beyond the first week in parts of the country where rates are very low.
A set of videos followed the journey of 4 mums who decided to breastfeed their babies. The videos tell you everything you ever wanted to know about having a happy breastfeeding experience.